Why should my business have a website?
At Squarefour, we obviously love building up the web. After all, it’s our trade. But why does everyone talk about their business needing a website? If you aren’t selling goods online directly, how can it positively affect your business? We get this question often, so we thought it’d be good to jot down a few strong advantages that many people overlook when trying to decide.
1. A website is a 24/7, 365 days-a-year gateway to your business.
Unlike your physical business front which has a daily starting and closing time, a website is always up and always able to provide necessary information to whoever is interested. When searching for company information, more and more people (dare I say the majority?) are turning to Google and searching rather than looking up companies in the Yellow Pages and calling them. Purchasing decisions start with web research, so it’s important for your business to be involved in that first step.
2. A website has the potential audience of, well, the entire planet.
According to the latest 2008 survey, over 1.5 billion people are now connected and actively using the internet, and this number will only increase. Of course not all of those people may be interested in your services, but even if a just fraction of this potential audience was interested, it would still outnumber the reaching power of any local TV, magazine, radio, or other advertising medium.
3. A website is more accessible than ever.
With the huge popularity internet friendly handheld devices as the iPhone or the new Blackberry Storm, accessing websites has gone mobile; I compared three restaurants’ menus on my phone just the other day. And as the access gets easier and easier, more Internet-enabled devices will be created, widening your potential audience.
4. A website lends trust and credibility to your business
A website is a great way for you to speak directly to your customers, giving them direct advice related to your industry. This lends you and your business credibility which will definitely be remembered in the future should that customer need your services. I’d be much more inclined to do business with a company that actively shows interest and authority in their respective indsutry than one that claims to.
5. A website is affordable and extremely cost effective for a business
At first glance, a website, with a sleek design, hosting costs, etc. can seem a bit expensive; but, what you get in return easily balances the cost.
- Print, TV, radio, and other advertising form of media are only effective for the duration they stay up. A website has infinite staying power.
- A website can take the place of most printed literature, saving costs
- For many businesses, even a few extra leads generated from a website can covering the charge of its construction.
- If your site also sells goods directly, a website can act as a second shop front that never closes, meaning your business could be placing orders for you while you sleep.
A website is a never-sleeping permanent salesman for your business directed straight at your customers. I can’t imagine any business that wouldn’t want that!
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